One thing you have to give to the patent medicine makers of the 19th century - they were definitely creative. Since each was positioning their remedy as unique in a very crowded marketplace, there were many that were determined to come up with a unique message - a never-before heard, unforgettable backstory to their discovery of the ultimate, unquestionable king of all medicines. Mrs. M. G. Brown's Metaphysical Discovery has to be counted among the most memorable concepts: medicines made of dew drops, rain drops, snow flakes, and frost crystals.
Mrs. Brown declared with no false humility whatsoever, that her medicine was "the greatest discovery ever made since the creation" and that "it has never failed in a single case to cure and prevent disease ...." It's hard to imagine why anybody else even tried to sell other medicines!
photo courtesy of AntiqueAdvertising.com
The stunning box pictured above is a treasure I would love to have in my collection. It's just made of wood and paper, but the story it tells is so much more. Printed somewhere between 1863 (the date on the label) and 1871, the label design is glorious in its Victorian effusiveness, telling in four different languages (one on each side), the curative joy found inside. The box contained three 18-ounce bottles, one each of the three remedies constituting the METAPHYSICAL DISCOVERY. To cure ANY disease, all three of her remedies had to be used together, "as they work in conjunction." They were:
No. 1 - Dew-Drops, entering in at the eyes ... correspond[ing] with the tear.
No. 2 - Rain, entering in at the ears
No. 3 - Frost and Snow, entering in at the Scalp
Mrs. Brown had published a pamphlet that explained the master plan behind her three medicines were really the plan of the Master "... I did not make the principles," she said humbly, "I discovered them":
... the sea is taken up by the water-spout into the clouds, the laboratory of the earth, and there prepared by Divine skill into moisture of a three-fold character ; the dew-drops, which God's industrious hand supplies every night, preparing the earth for the bursting forth of the sun ; the rain, which penetrates the heart of the earth, clearing obstructions ; the frost and snow, which act as a tonic, producing immediate circulation, bidding the dead earth leap into life.
Super job!!!
Snake Oil makers and sellers were geniuses!!!........
Absolutely amazing. It's easy to think, "how could someone with a conscience sell water to people as a cure and charge that much for it?" But in reality, people are constantly trying to do things just like that even today.
Wow! That’s the kind of boldness I used to aspire to, but am now glad I don’t have.